Chapter
01
The industry rents attention.
Every agency in India buys the same media from the same networks. The margins are thin, the reach is generic, and the story is never truly yours.
XMLOOPS TV · Owned network
We own the media.
We amplify your brand.
India’s first owned-media brand amplification company — engineered as a single system, broadcast across every screen that matters.
AIRPORT · MUM T2
MALL · GURUGRAM
CINEMA · MUMBAI
XMLOOPS TV · LIVE
HOTEL · BLR
STUDIO · DELHI
F&B · MUMBAI
On air
24 / 7 Owned Airtime
A proprietary television channel with premium ad slots that are never resold — inventory we control.
320+ Premium Screens
Curated placements across airports, luxury hotels, cinemas, malls and fine-dining venues nationwide.
Broadcast-Grade Production
TVCs, brand films and live shoots produced end-to-end and delivered to network standards.
Channel partners · Distribution reach
Broadcasting alongside India’s most trusted networks.
Owned inventory plus premium distribution across every OTT, cable and connected-TV surface that matters.
XMLOOPS TV · The signature network
One channel.
Every screen that matters.
Airports, five-star hotels, luxury malls, cinemas, fine-dining and executive workspaces — all broadcasting from a single owned network. The screens we control are the screens your audience already trusts.
On air
STUDIO A · LIVE
On air
AIRPORT · MUM T2
On air
MALL · GURUGRAM
On air
CINEMA · DELHI
On air
HOTEL · BLR
On air
STUDIO B · DELHI
On air
F&B · MUMBAI
24 / 7 broadcast
Continuous premium programming across news, lifestyle, motorsport and business — every slot is inventory we own.
320+ owned screens
Curated placements across airports, malls, hotels and cinemas where India’s decision-makers already spend time.
Broadcast-grade production
TVCs, brand films, live shoots and post-production — created in-house and delivered to network standards.
The manifesto · three chapters
Advertising is a rental market.
We built the property instead.
Chapter
02
We own the network.
XMLOOPS operates a proprietary television channel, an in-house creative studio, and a curated digital estate — placed inside the rooms where India's decision-makers already spend their time.
Chapter
03
Amplification, not advertising.
We don't add another line item to your marketing plan. We give brands a compounding platform: owned airtime, owned screens, owned narratives — engineered as one system.
XMLOOPS TV · Owned network
A television
channel that
works for you.
Twenty-four hour programming across news, lifestyle, motorsport and business — with premium ad slots that are never resold. When you partner with us, you inherit the pipe, not just the pixel.
24 / 7
Broadcast hours
4K
Studio grade
India
Nation-wide
On air · XMLOOPS TV
Channel · 001
Now broadcasting
Legacy Reimagined — Ep. 07
00:03:41 / 00:22:10
Feed · 01
Feed · 02
Feed · 03
Feed · 04
0+
Premium screens deployed
0M
Monthly daily reach
0
Industries served
0%
Client retention
Industries
Trusted by category-defining brands.
Seventeen industries, one operating principle: earn attention, then compound it.
HospitalityReal EstateLuxury RetailAutomotiveHealthcareBFSIF&BFashionEntertainmentEducationD2CTech & SaaSTravelWellnessAviationManufacturingGovernment
Selected work
Drag through
the campaigns.
← Drag or scroll horizontally
Hospitality
The launch of a five-star reimagined
3.4× booking lift in 90 days
Automotive
Category launch of an EV challenger
112M owned-media impressions
Luxury Retail
A heritage house, re-introduced to India
27% footfall increase, Q-on-Q
BFSI
A private bank's national repositioning
+41 NPS across HNI segment
The room speaks
What the founders
and CMOs say.
“
XMLOOPS is the only partner in India that hands you the media and the message. We stopped renting attention the day we signed.
Aditi Rao
CMO, Meridian Hotels
“
It felt less like hiring an agency and more like plugging into a network. The scale is quiet, cinematic and completely on-brand.
Rohan Malhotra
Founder, Volta Motors
“
Every quarter our owned-media footprint compounds. That's not a campaign — that's infrastructure.
Karan Shah
Head of Brand, Aureus Bank
Recognitions
Awards, jury seats & media mentions.
ABBY Awards 2024
Kyoorius Creative
Effies India
Campaign South Asia
Ad Club of India
Big Bang Awards
Questions
Everything
worth asking.
- We operate a proprietary television channel and a curated screen estate placed across airports, luxury hotels, cinemas, fine-dining venues, malls and premium workspaces. When you work with us, part of your campaign runs on media we own — the rest scales across paid, digital and earned.